Economic Development Marketing
Practical guidance on branding and outreach to attract investment, talent, and visitors.
Economic Development Marketing is a specialized resource focused on helping communities, regions, and economic development organizations promote their assets and compete effectively for business investment, talent, and visitors. It is designed for practitioners such as economic developers, city and county staff, chambers of commerce, and partner agencies who need practical guidance on positioning, branding, and outreach. The resource supports capabilities like crafting a clear value proposition, building target-industry campaigns, developing collateral and digital messaging, and aligning stakeholder communications to present a consistent story to site selectors and decision-makers. By translating economic strengths into compelling, market-ready narratives and tactics, it helps users improve lead generation, strengthen community identity, and increase the effectiveness of recruitment and retention efforts.
