Back to resources

Cultivating Talent in Rural America: A Guide to Talent Development and Attraction in Rural Communities

Practical guide for rural leaders to develop, attract, and retain workforce talent.

Cultivating Talent in Rural America: A Guide to Talent Development and Attraction in Rural Communities is a practical resource designed to help rural leaders strengthen their workforce pipelines and compete for talent in a changing economy. It is geared toward economic development organizations, local governments, employers, educators, and community partners who are responsible for aligning training, jobs, and quality-of-life priorities. The guide outlines strategies and frameworks for assessing local workforce needs, building partnerships, and implementing recruitment and retention approaches that fit rural contexts. By translating talent challenges into actionable planning steps, it supports communities in making informed decisions that improve labor availability, support business growth, and enhance long-term community vitality.